Scientific Communication Beyond the Lab: Techniques for Clarity and Impact

ASHG and NSGC have come together to present an engaging session on how genetics and genomics professionals can adapt their communication style and message when discussing breakthroughs with both patients and the public. Discover how to tailor your message and style to truly connect with your audience—no matter how complex the science. Our expert presenters will equip you with dynamic tools and proven techniques to make your research not just understandable, but impactful.

Attendees will learn:

1. The power of storytelling in making breakthroughs in genetics and genomics relatable and memorable.
2. How to communicate scientific and medical terms to different public audiences to better demonstrate their impact, despite increasing distrust.
3. Strategies to break down intricate scientific information without sacrificing its substance.